There's a marketing category called a "Product terrorist". It's at the opposite end of the scale to "Advocate" eg Apple Fanboys.
I know that someone here set up a BMW hate site which is cool but does anyone else have any creative ideas for ****ing over brands that have annoyed you.
My starter for ten is drafting a complaint and sending it to both the company that annoyed you, and the marketing function of their biggest competitor. In the wording be clear to add that the latter is welcome to use your complaint letter in any advertising or marketing activity.
I do not advocate any kind of terrorism.
If a product is under par or overpriced, I do not buy it. If I have made a mistake in buying it, I take it back to the vendor for a refund or replacement.
It is a free market dynamic.
^^^ Yep!! Got worked ever by them 20 years ago and still have not forgiven them.
Apologies to Ginger Pom as I guess this is verging on "Product Terrorism".
history of why I am so annoyed.
Fitness first magazine this month has a feature on the ashes ("we were paid to do it", fitness first receptionist)
Fitness first gym however does not show the ashes because they have a contract with Foxtel to show only foxtel.. meaning they provide 9 TVs at the behest of their advertisers and not to entertain their customers.
I wanted to write to Virgin to suggest they to do a "Fitness first can't afford the ashes" campaign because this really pissed me off. It's along the same lines as the "BA can't get it up" campaign that Branson ran when the London eye wasn't vertical.. (look on the internet)
Fitness first is on my way home and it's the best option for me, but it wouldn't hurt for them to lose some revenue and look a bit stupid.
