Well that was fairly g_y 
and he finished the session by sculling a bottle of water or something not a beer 
buha haha... did a similar video for a client a few years back. Someone in the office tried to get a number of different people do to sport activities (climbing, running, windsurfing) all in business attire etc.
We used staff instead off models to do the sports parts to save money on insurance... well long story cut shot I did the windsurfing part. We shot it up at long reef in a 25 knot southerly with 4 meter waves breaking at the bombie... I nearly drowned wearing a suit in the surf so ended up just wearing the wetsuit.
The guys did a pretty cool job in the edit... certainly beats this g.y kiting video... I'll have a dig around to see if I still have a copy and upload it to youtube...
IMO, this guy is typical of the use of a "non-threatning", metro-sexual types in those ads. Hedonistic approach to "sport".
you would think he could have done a few decent tricks after all that effort.. sad very sad..
I was part of a local promo here a few years ago. The big thing was about insurance and liability. I could not even sign myself out of it.
I suppose that that was the problem there too, and that they were simply happy with the androgynous look.
