Has Dick gone too Far?

There have been many but my favourite Dick Smith publicity stunt is when it looked like he was towing an iceberg into Sydney Harbour on April fools day 35 years ago.

hoaxes.org/af_database/permalink/the_sydney_iceberg/

His description of the event:

"I wanted the publicity for Dick Smith Electronics and someone worked out you could tow an iceberg to the Middle East to provide water for Saudi Arabia, so I came up with the idea that I was going to tow an iceberg into Sydney Harbour, cut it up into icecubes and call them 'Dicksicles' and sell then for 10 cents each.

[i]"This was just a joke, but the media actually fell for it. The various journalists kept ringing me and saying, 'When is it happening?'... The ABC rang and they were chartering a plane to get a scoop on the iceberg.

"On the day before April Fool's Day we towed a big barge outside Sydney Heads and at night we draped a big sheet over it and we put fire fighting foam and shaving cream... We towed it through Sydney Head and we had 300 staff - I gave them a list of the radio stations, newspapers and TV stations and I said, 'you have to get up at 5am and start saying, what's that coming in through Sydney Heads, it looks like an iceberg!'

"In the end it was on every radio station that Dick Smith's iceberg was coming in... people drove an hour to look at the iceberg. As it came past the Opera House, we had the navy call up and offer their moorings to moor the iceberg!"

I think it's probably a bit close to the wind but that would appeal to most Australians.
One ad I don't really like is the one with the white labrador sniffing the guys backside and suggesting he should be using (brand x) toilet paper.

Haha the ad is too funny, love it.