Woo! New site is online - select here to use it!


Forums > General Discussion   Shooting the breeze...

Marketing buzzwords that raise the hackles.

Reply
Created by GreenPat > 9 months ago, 1 Sep 2009
knigit
WA, 319 posts
20 Sep 2009 4:58PM
Thumbs Up

No Hidden Fees!*


*Other than monthly account fees, balance check fees, money withdrawal fees, money deposit fees, cheque deposit fees, money order fees, foreign currency exchange fees, atm fees, overdraw fees and the your bank manager wants a bonus fee.......

MikeyS
VIC, 1509 posts
20 Sep 2009 10:08PM
Thumbs Up

Not so much a marketing buzword but more a marketing concept that really pizzes me off. The extended warranty.
Why the flock have consumers embraced this absolute rip-off. It does nothing to encourage manufacturers to to better engineer their products, but instead rewards them through de-facto consumer complacency. Consumers have been suckered into expecting a short lifespan of a product, probably due to a trade-off on price, and then they pay for the privilege of "protecting" themselves against this. Is it really so unreasonable to expect a service life of, say, 10 years for a TV?
So you get a basic warranty of one or maybe two years. Then for an extra couple of hundred bucks, you pay extra to protect yourself if the product fails perhaps in a further two years, but usually still well before the end of what you should expect to get out of a product.
As far as I am concerned, a TV that only lasts for 6 years before being beyond economic repair would not have been of merchantable quality in the first place. But we are unlikely to see laws that prescribe how long something shoud last. Here endeth the rant.

MikeyS
VIC, 1509 posts
20 Sep 2009 10:10PM
Thumbs Up

knigit said...

No Hidden Fees!*


*Other than monthly account fees, balance check fees, money withdrawal fees, money deposit fees, cheque deposit fees, money order fees, foreign currency exchange fees, atm fees, overdraw fees and the your bank manager wants a bonus fee.......




Oh, but Sir, those aren't hidden fees. We told you about them on pages 56, 198 and 276 of the product disclosure statement.

MavericK040
WA, 583 posts
20 Sep 2009 10:03PM
Thumbs Up

easty said...

harvey norman
why so loud?


correction.

Harvey Norman
Why?



i am so over harvey norman ads,
i dunno about over that sid of the country, but everyday on the radio here HN are having a sale, every week its a different one.

oh heres a marketing buzz sentence

Mega warehouse clearance - GRRR!!!!
The bank has told us to clear it all.
Were dangerously overstocked!
everything must go!

AARRRRGGG!! I wanna punch harvey norman in the face.

evlPanda
NSW, 9207 posts
21 Sep 2009 12:03PM
Thumbs Up

(privately) "We are going to put prices up 30% after Christmas"

(after Christmas) "30% off everything sale!"

I notice that the final actual discount is remarkably close to the original GST value. Something smells there, eh?

evlPanda
NSW, 9207 posts
21 Sep 2009 12:05PM
Thumbs Up

Shop assistant 2: [Walks past] That shirt looks really good on you!

evlPanda
NSW, 9207 posts
22 Sep 2009 11:53AM
Thumbs Up

"Gift Voucher"

What are they, really? It's a scam. It is saying "Here's some money, but you can only spend it at this store and any money left over, change, will probably be forfeited".

Give me cash. Works even more betterer.

russh
SA, 3027 posts
22 Sep 2009 11:39AM
Thumbs Up

When your looking at a run out car or anything - The Salesslob goes -Ill just check the warehouse - yep theres one last one in that colour / size / shape in the warehouse - make a decision now put a deposit and I'll secure it for you and you'll have it by the end of the day.

Yeah I've got a nice green one in the warehouse I've reserved for Bloody sales people that feed you ****e -- hock hock spiiiit!!!!

NotWal
QLD, 7436 posts
22 Sep 2009 9:31PM
Thumbs Up

Bottled water.

Had a presentation from a rep flogging (can't remember) and the main thrust of his spiel was the green credentials of his product. Of course he furnished his presentation with a table full of bottled water.

brad1
QLD, 232 posts
22 Sep 2009 10:21PM
Thumbs Up

That tool that was doing the "rugs a million" commercials, a different sale every week. My accountant says its all gotta go/ I've ordered too many containers its all gotta go/ The economic crunch is sending me broke its all gotta go/ Store closing down its all gotta go. was $1000 slashed to 500 this weekend 250 plus another 50 off for cash, we'll pay the gst etc etc

NotWal
QLD, 7436 posts
22 Sep 2009 10:25PM
Thumbs Up

Anything with a sexy honey in it. ummm... no wait. The opposite of that.

Richiefish
QLD, 5612 posts
23 Sep 2009 11:37AM
Thumbs Up

(rap) Sex sells BOOZE and sex sells CARS and sex sells SEX in the singles bars.

DanNotStan
NSW, 15 posts
31 Oct 2009 2:17PM
Thumbs Up

Anything with "i" in front of it gives me the sh!ts big time.

Somewhere out there is a marketing fkn "genius" who thinks plonking an "i" in front of the product suddenly makes the product more appealing to younger generation/ more techsavy.

DAMN YOU APPLE! Look what you've done to vegemite!

(Sorry Starboard...I like your boards though...)

j murray
SA, 947 posts
31 Oct 2009 3:35PM
Thumbs Up

" HAGGLE "......." HAGGLE "....sorry that's South Australian centric..WALOC?

and Hardley Normal.....going on about why we are not buying Australian...he dosnt have an Aussie product ...it's all imported Spotted Dog! WTFIHO?



Subscribe
Reply

Forums > General Discussion   Shooting the breeze...


"Marketing buzzwords that raise the hackles." started by GreenPat