To p#$$ off kiteboarders and take up all THEIR beloved space on the water. 
Seriously it is that harmony and magic feeling you get being at one with the board rig and sea no matter what your WS bent is (waves, freestyle, speed or just B&J) - same thing surfing with board and wave. But I suppose the only way a kiteboarder feels any synergy is with his boardies on the outside of his wetsuit (no heart no soul).
