I reccon it should be like the lotto except one in a million ciggies is a little dynamite ciggie. All the packs look the same, all the smokes look the same.
Put the photos of the results on each pack.
How about
"Teenagers think smoking is cool, so this product will help you get laid up until about your 20's, then you should probably quit" ![]()
I had a thought the packets might not discourage kids at all but perhaps the opposite.
I don't know if there is such a thing as 'cool' brand for smokes, but surely kids would only want to be seen with them if there are. Now they all look the same so noone would know what they are smoking.